Senegal at MIHAS 2026: turning a national pavilion into export momentum

In short

Trade missions often stall at the same point: a public agency rents a national pavilion, but the companies on it arrive without pre-qualified buyers, export-ready compliance files or the tools to turn a few days of presence into lasting contracts.

For the Malaysia International Halal Showcase (MIHAS 2026, 23–26 September, MITEC, Kuala Lumpur), Senegal's SME agency ADEPME, the certification body Halal Senegal and Appsaya, the company behind Wasabih, built a different model. Under the collective brand Halal Teranga — Senegal Halal Excellence, they took Senegal's first official national pavilion at MIHAS in 20 years, with buyer meetings matched and scheduled on Wasabih before departure.